Security & privacy
Your brand's IP never trains anyone's model.
Privacy isn't fine print at Ultra77 — it's one of two product non-negotiables. The luxury-grade data-protection story is a differentiator, built for the legal teams that protect valuable brand IP.
The guarantees
Privacy as a product non-negotiable.
No training on client data
Under no circumstances is your content used to train AI models. That's a hard guarantee, not a setting.
Enterprise providers, under contract
We run on enterprise-tier AI providers chosen for their contractual data-protection agreements — never consumer-tier APIs.
Encrypted and deletable
Client materials are encrypted at rest, deletable on demand, and access-logged throughout their lifecycle.
Full generation audit trail
Every image, video, and text block records its model, prompt, inputs, outputs, and timestamp — a complete record.
Multi-brand silos
Each brand is a silo with no cross-brand sharing, enforced at the database layer — critical for holding companies.
Built for holding-company legal
Data-protection agreements designed to satisfy the legal teams of luxury houses and multi-brand groups.
Why it matters
Holding companies care about this more than anyone.
Luxury IP is among the most sensitive content a brand owns. Generic AI tools leak it into training data; Ultra77 was architected so that can't happen. Formal Terms of Service, Privacy Policy, and enterprise data-protection agreements are provided during onboarding.
Talk to us about your data-protection requirements.
We'll walk your legal and security teams through how Ultra77 handles your brand's IP.