Pulse
LiveSense. Cultural signals — news, charts, calendar moments — retrieved with citations, ranked for your brand, one click from a Studio brief. The “what should we make today?” surface.
Explore PulseThe Brand Intelligence Core · Studio and Pulse are live
The Ultimate AI Operating System for brands.
A Core that holds your brand as versioned, self-maintaining knowledge — siloed per brand, a source on every fact — and runs every AI workflow on it.
Schematic of the Core for a fictional brand: nine knowledge surfaces, a reviewed change to Visual DNA shown as a diff, and a fact-checked enrichment suggestion awaiting accept or reject.
Product imagery is being captured from a fictional brand's Core — placeholders shown.
The problem, mid-2026
Everyone can call a frontier model. Nobody can keep a brand coherent at that speed.
Generation became free and infinite.
The same models your competitors use, and every freelancer with a subscription. Output exploded; brand coherence collapsed.
The “brand layers” answering it are shallow or captive.
A settings page of fonts, colors and tone bolted onto a generator, locked inside someone's ecosystem. Nobody offers a brand's intelligence as an asset the brand owns.
Brands are going invisible to AIs.
AI answers now mediate discovery and, increasingly, purchase. Brands that aren't legible to machines lose queries they never knew existed.
The Core
Not a settings page. A model of your brand that keeps itself.
The Core is what a client is actually buying; the modules are how they use it. It is structured like knowledge, versioned like code, maintained by the software — and it takes the shape of the brand it holds.
Structured, not config.
Nine knowledge surfaces per brand — identity, voice, visual DNA, products, do-nots, creative tests, craft, characters, references. Rich enough to hold nuance, rigid enough for machines to query.
Versioned, not overwritten.
Every change is a commit: author, instruction, diff. Undo anything. Time-travel to any date. Re-run last quarter's campaign against the exact brand state that produced it.
Living, not stale.
The Core audits itself for contradictions and enriches itself from the open web. Every incoming claim is independently fact-checked, trust-tiered and stamped with its source before it can touch your brand. It argues with itself and reads the news.
Siloed, not pooled.
One account, many brands, each a hard silo enforced in the database. Brand A is structurally incapable of leaking into Brand B — the guarantee a holding company's lawyers can sign.
Adaptive, not fixed.
The same primitives become a premium creative engine for a luxury house and compliance infrastructure for a regulated brand. The corpus seeds the fit; the loop sharpens it.
One Core, four modules
Sense. Create. Be found. Spend. The Core learns from every cycle.
- Pulse — sense (Live)
- Studio — create (Live)
- Signal — be found (Next)
- Media — spend (Roadmap)
Studio
LiveCreate. On-brand images, video and text at agency scale. Every run pins a frozen Core commit; every asset is vision-checked against your own rules before it ships.
Explore StudioSignal
NextBe found. Visibility to the AIs that answer and the AIs that buy: citability audits, share of voice, and content gaps that flow straight into Studio.
Join the waitlistMedia
RoadmapSpend. Brand-true planning, cross-platform buying, and creative-performance intelligence that writes what it learns back into the Core.
Get notifiedPulse senses what's happening. Studio creates the response. Media deploys and spends. Signal and performance measure what landed. The Core learns. Every cycle compounds.
One engine, two expressions
The Core takes the shape of the brand it holds.
Most tools pick a vertical and harden around it. Ultra77's primitives are vertical-neutral — and express differently depending on the brand.
A premium creative engine
For a luxury or beauty house
Do-not rules and creative tests guard aesthetic, IP and graphic edge. Silos keep sister brands structurally apart. The privacy posture satisfies holding-company legal.
A compliance OS
For a regulated brand
The same do-nots become age-gating and prohibited-claim gates. Creative tests become health-warning and jurisdiction checks. Provenance becomes claims substantiation. The versioned audit trail — model, prompt, inputs and the exact brand state behind every asset — is the paper trail a compliance officer would otherwise assemble by hand.
The adaptation is the software's, never a consultant's. Every accept, reject and deployment is captured and fed back, so the Core learns its brand the way a model learns from feedback — not the way a config file gets filled in.
See it work
From a folder of decks to a brand you can generate against.
ilvar · ingest · proposed sectionsstep 01
- No training on client data, under any circumstances.
- Enterprise-tier AI providers under contractual data-protection agreements — never consumer APIs.
- Encrypted at rest, deletable on demand, access-logged.
- A per-asset audit trail: model, prompt, inputs, outputs, and the Core commit behind it.
Who's building this
Built at the intersection of frontier AI and real brand work.
Ultra77 is built by the team behind Swell NY, an agency, and S77, an AI studio — people who evaluate frontier models for a living and ship real client campaigns with them. We built the Core because we needed it: the tools we tried treated the brand as a settings page and the model as the product. We think it's the other way around.
Privacy-first
The luxury-grade data posture is a feature, not a tax.
Design-first
Finished from the first screen.
Built from real work
Every primitive comes from an operator's friction, not a whiteboard.
Design partners
A small number of design partners, in two verticals.
Luxury, fashion and beauty houses — and regulated brands, where governance is existential. Partners get the Core built around their brand with us, roadmap priority, and terms that reflect being early. We get to prove the two expressions of the Core on real work.
FAQ
Questions, answered.
A structured, versioned model of everything a brand is — identity, voice, visual DNA, products, constraints — that software can query, edit and generate against. Unlike brand guidelines (a document) or a brand kit (a settings page), it is maintained by the system itself: audited for contradictions, enriched from the open web with sources attached, and committed like code so any past state can be reproduced.
See the Core take the shape of your brand.
A twenty-minute walkthrough with your brand in mind — not a generic demo.